KAMSC

The Problem

The Kalamazoo Area Mathematics & Science Center is a regional enrichment center. Like a lot of educational institutions, KAMSC was in desperate need of a technology upgrade to improve their operations and let them run more smoothly so their staff could focus on more important things. In addition, they needed help creating a stronger program by improving their brand within their communities of students, alumni, and the general public.

The Solution

whiteMAKO was called in to create a brand and make the technology work.

Improving Operations

Services: Strategic Consulting, Web Development

The KAMSC program is rich with opportunities, but with a small staff, they were limited with what they could do. Every year, they ran a number of programs and events that were always difficult to pull off because of the manual work needed. From their admissions process to their summer outreach program, there were many areas that the administration saw could use some automation.

In addition, they needed something very cost effective. Working with a tight education budget, they had no time for costly and inefficient solutions. They needed something that guaranteed success.

After meeting with the administration, whiteMAKO is currently working on an educational platform to help run the entire program and automate internal processes.

Creating A Brand

Services: Branding, Web Design

Technology considerations aside, there was a bigger question for KAMSC and that was their message to the community. This was an important question because it is this message that forms the core of their brand that then determines interest in the program for funding and collaboration reasons.

KAMSC is truly a rare find. It is one of the most capable education programs in the nation, turning out MIT doctorates and even Fulbright and Marshall scholars. However, this information was never communicated to the general public, causing it to be grouped together with every other enrichment program when it should be standing out.

Currently, whiteMAKO is working with the administration to strengthen their brand among their four communities: students, staff, alumni, and the general public.