University of Michigan Soccer

The Problem

The University of Michigan Soccer has recently experience a large growth of success. Just this past year, two of their players went pro and were drafted as has as #5 in the draft. In addition, they made it farther into the NCAA tournament than ever in program history. For the first, there was an excitement building in Ann Arbor for the other kind of football.

Unfortunately, it was hard to drive this community because they didn't have a website that could do it for them.

The Solution

whiteMAKO was called in to build a website.

Promoting A Community

Services: Usability, Web Design

The University of Michigan Soccer website was in desperate need of an update. When we met with the coaching staff, we were surprised to know that there was a lot of content on the site, but much of that value was buried in menus. So we worked to fine tune elements of the site to make them easier to use in addition to giving it a brand new design.