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The Difference


What is the difference between whiteMAKO and other companies?

3 things: Innovation, The Network, and The Full-Service Experience

A Culture of Innovation

What is innovation?

Innovation is the successful introduction of something new such as methods, products or services. It is a process combining creativity, invention, and execution. To truly be innovative, you have to be dynamic and always on the leading edge. You have to understand what is happening now, where things are going and how to stay on top even as things change.

At whiteMAKO, we distinguish ourselves from other companies by our strong commitment to innovation. Most companies only have an executive sales staff and design teams, but no one dedicated to innovation or otherwise improving the company. We have an entire research division dedicated to studying and implementing innovation practices. We use a more rigorous form of consulting known as business intelligence. We even enroll all our staff in professional development courses to better serve our clients. It is how we are able to continually offer the highest quality of services.

Because of that, we're able to do things most companies cannot.

Why does it matter?

Never before in history has innovation offered promise
of so much to so many in so short a time.
Bill Gates

Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy. That is why in tough times it is the innovative firms that prosper while other companies are hit hard. Innovation can be the deciding factor whether your project fails or succeeds beyond your wildest expectations.

Other companies tend to innovate when they have to (ie: only when their bottom line is threatened). Otherwise, they stay the same. The business, design, and technology worlds are so fast-paced that new methods, technologies, and practices evolve every week. So when things change, a lot of companies are stuck trying to play catch up just to keep up with everyone else, wasting valuable time and money trying to get where they should have been. And worse, the services they offer to their clients are dated so their clients suffer just as much.

We can show you what it's like to be on the leading edge. Let us take you to the Next Level.

Full Service: With You From Start to Finish

Currently...

When you want a website, you have to go to a company that specializes in web development for the best results. If you want to promote your site to get more traffic, you have to go to a separate company that specializes in that.

This is because most companies do not have the expertise to be good at both; they specialize in one area and have a basic knowledge of other areas. This is a common problem in the industry and is even worse when you expand into more complex areas like web strategy and analytics.

Currently...

  • You have to go to a new company for every new need you have
  • You have to build a relationship with every new company
  • If you aren't careful, you end up picking a poor company, investing a lot of money and having nothing to show for it

What if...

  • You could have one firm to go to for all your needs
  • You could work with someone that was able to bring insight from many different areas instead of just one
  • You could have a business partner to work with you instead of simply a service provider that works for you

With the full-service experience at whiteMAKO, you get just that. In addition to our business teams, we have in-house design and development teams. Our diversity of teams allows us to bring in insight from different areas to help you in ways other companies cannot. That lets us take care of you from start to finish.

What happens when you combine insight from many areas? You get the Next Level.